How To Find E-Commerce Clients For Your Social Media Marketing Agency (SMMA)

Discover two proven methods to find e-commerce clients for your SMMA and learn how to target brands of the right size and niche for your agency.

Method 1: Using Instagram for Lead Sourcing (H2)

Starting with a Nucleus Brand (H3)

  1. Go to Instagram and type in a brand you like or one of your existing clients.
  2. Click on the suggested pages next to the follow button.
  3. Open potential leads in new tabs and evaluate their size based on follower count, engagement, and overall reach.

Evaluating the Size and Potential of a Brand (H3)

  1. Consider the number of followers and engagement to estimate the size of the brand.
  2. Look for signs of growth, such as collaborations with influencers or presence in retail stores.
  3. Use your market knowledge to estimate the brand’s monthly revenue.

Method 2: Using for High-Volume Lead Generation (H2)

Accessing the Platform (H3)

  1. Go to
  2. Click on “IP owner” and select “Shopify Inc.”
  3. Refine search parameters, such as popularity or visits per day (300-3,000 visits is a good range).

Identifying Potential Leads (H3)

  1. Browse the list of e-commerce websites hosted on Shopify.
  2. Open up potential leads in new tabs and evaluate their size and niche.
  3. Download the list in Excel or CSV format for further analysis and filtering.

Filtering Leads by Niche (H3)

  1. Use the Command F function in Excel, Google Sheets, or Numbers to search for specific keywords, such as “eyewear” or “apparel.”
  2. Identify and shortlist brands that match your target niche.

Conclusion: Choosing the Right Method for Your SMMA (H2)

The first method (Instagram lead sourcing) works best for individual outreach and when you have a specific brand in mind. The second method ( is more suitable for high-volume lead generation and appointment setters.

Regardless of the method you choose, it’s crucial to target e-commerce clients of the right size and niche for your agency. By doing so, you increase your chances of success and create a strong foundation for long-term client relationships.

Bonus Tip: If you’re a beginner or experienced SMMA owner looking to scale your agency, consider joining an agency incubator program to gain access to expert advice, resources, and a community of like-minded entrepreneurs.

Thomas Raynott

Thomas Raynott

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