How To Flip Websites for Profit in 2023? Full Guide.

How to Flip websites? It’s one of the most searched ways of making money online in 2022-2023.

Flipping websites for profit is similar to flipping houses, but the barrier of entry is way lower.

You purchase under-performing digital property, increase its worth, and then resale it for a profit. Entry requirements are modest, and little capital is needed to start the firm.  On top of that, the benefits of a job well done and a sizable payout may outweigh the difficulties.

Yet, a lot of people tend to ignore the amount of money they can make by flipping websites because they think it will take a lot of time and energy to complete this process.

I personally flipped 5x websites this year.  3x of them were my own e-commerce websites which I developed from scratch, successfully scaled to 5 monthly figures and then sold them for a big fat 6 figures profit.

So, How can You Make Money By Flipping Websites Online in 2023?

In this article, you will get to know the important tips and tricks you should use to flip websites successfully and make huge profits like I do.

My latest website is listed for sale for a little over $200,000 USD.

Finding a Website to Flip

Finding your first website to flip may be difficult. However, this is likely the most important phase and needs careful thought. Making a mistake at this point might result in you losing money and important time. While searching for your first website to flip, there are a few factors to bear in mind.

Choosing to develop or purchase a website is the first important choice. Each choice has benefits and cons. For instance, starting from scratch to create a website is inexpensive. For a web host, you simply need to spend a few bucks. If you have the necessary abilities and knowledge, you may even build the full website yourself.

The freedom of creating a website is another benefit. Content, domain name, and monetization are all in your control. It will take some time, but if done right, you can build and develop a high-value website.

Platforms like Flippa, Empire Flippers, and Motion Invest make it easier for both beginners as well as experienced individuals to buy and sell websites. Therefore, you should consider using a platform like Flippa to find a suitable website, improve it, and then sell it for a higher price to make a profit.

This is what I do, I developer websites at virtually no cost, advertise them, sell through platforms such as Google ads, make them run for 6+ months and sell them for a big profit. Generally in the mid 6 figures.

Money can be made very easily these days, you can flip websites and make huge profits anywhere in the world as long as you know what you are doing and have access to the internet.

Let’s get into the details on how to Select the best websites to flip if you don’t want to develop them from scratch:

Select a Profitable Niche

When it comes to purchasing a website, the alternatives are almost limitless. Therefore, defining a specialty aids in reducing the options. The purchase procedure is also simpler when a niche is in mind. When buying a website, you’ll be well-prepared with a list of things to consider. Travel, food, technology, business, and personal development are some of the most popular and profitable niches.

On top of that, you need to carefully scrutinize the website listing, the website must make a profit or at bare minimum break even, otherwise the chances of future success are low to zero.

Inspect the Website Before Buying

You must consider the following factors of a website before buying it:

Domain History

One of the most crucial factors to take into account while looking for websites is domain history. Make sure the website hasn’t engaged in any unethical practices, such as spamming or other dubious operations. Make sure Google and other search engines haven’t punished the website. Check their reviews online!

Content Quality

One of the finest SEO techniques is to provide high-quality content. However, producing content takes time and money. As a result, many website proprietors take shortcuts. As a consequence, search engines punish them. Also, check to see whether any of the information is protected by copyright. If they are selling copies of Airpods, or sneakers, then you know they are trying to scam you.

Website Traffic

You want a website that receives a good amount of visitors. You should look at more than just the stats in this situation. For instance, you want visitors from reputable countries like the USA, Canada, and the UK and Australia. This is where people have the most money to spend compared to poorer countries such as South America and Africa, so your chances of success are automatically higher. Competition is not a problem, as long as you have unique products for sale and you market them better than your average competitors.


Revenue is an important factor to take into account when purchasing a website. Learn how much money the website makes. Consider the website’s possibilities for money as well. If you want to flip a website this is the last thing to watch. You can purchase websites with low revenue and then scale them further thanks to several advertising techniques available online.

Improve the Website

Publishing content is the first apparent step in boosting your freshly purchased website. This process involves updating and upgrading previous material. In order to improve your website’s attractiveness in Google rankings, you’ll also need to upload a ton of fresh material.

If you are in e-commerce, add several products with at least a 3x  to 5x mark up, if you are into blogging then you can simply add quality content on a regular basis and start building quality backlinks to it.

To increase the website’s revenue, you’ll need additional strategies than only Amazon and Google AdSense affiliate marketing. These monetization strategies are some of the least lucrative while being widespread. For this reason, think about including other revenue strategies, such as selling ad spots, sponsoring articles, selling digital goods, monetizing widgets, and showing advertising in RSS feeds.

Increased monetization goes hand in hand with increased website visitors. Increasing website traffic will expand your revenue-generating opportunities. When it comes time to sell, your website will also be more appealing with increased visitors.

Sell the Website

It is highly recommended that you sell your website on a renowned platform like Flippa. Since it is a peer-to-peer marketplace, you may speak with prospective customers directly. Many of the issues with dealing with brokers are eliminated with the use of this structure. Hence, you will be able to make significant profits by flipping the website after thorough negotiations with the client directly.

Above a screenshot of my latest Website Flip for a nice net profit of $40,000 USD.

In summary, to make money Flipping Websites in 2022 do this:

1) Acquire or develop a Website (Use Flippa to search for websites and Shopify to Launch your site)

2) Improve the UI/UX of the website (the design)

3) Add quality content and/or products for sale

4) Advertise it through channels like Google and Facebook ads

5) list it for sale for at least 2x what you paid it for.

If you are looking to make money flipping other things such as furniture,

we got your covered, click here for some free advice on how to flip furniture to make money.

Thomas Raynott

Thomas Raynott

Similar Posts

One Comment

Leave a Reply