How to Successfully Buy Websites for Passive Income on Flippa


Buying websites for passive income on Flippa can be a daunting task, especially if you are new to the platform. In this blog post, we will share some pro tips on how to save time, money, and find the best website business for your goals. Follow these steps to buy a profitable website and start making passive income.

Save Time by Filtering and Shortlisting

The first step to saving time on Flippa is to filter the types of businesses you are interested in buying. Make sure you are logged in and click on “See More” to access the filter section on the left-hand side. Stick to your investment criteria, and filter businesses based on:

  • Business model (websites and online businesses)
  • Price range ($10,000 to $150,000, for example)
  • Age (at least 6 months old)
  • Multiple (minimum of 2)

This filtering will help you narrow down your search and save time browsing through irrelevant listings.

Perform Preliminary Due Diligence

After applying your filters, go through the listings and shortlist a few websites based on the niche, business model, price range, and multiple. Right-click and open these listings in new tabs. Spend some time reading the overview and verify the information provided by the seller.

Conduct Thorough Due Diligence

To perform thorough due diligence, ask for access to everything you need: traffic data, merchant accounts, affiliate accounts, and ad revenue accounts. If you are unsure about how to conduct due diligence, consider using a due diligence framework, like the one available for free in the description of the video this blog post is based on.

Assess Potential Risks

While conducting due diligence, assess the potential risks associated with the business. If the risks are minimal, it may be worth pursuing the deal. However, if the risks seem too high, consider walking away from the business.

Get Expert Advice Before Making an Offer

Before making an offer on a website business, seek advice from someone experienced in buying websites. They can help you review your due diligence and ensure that you are not buying a lemon. Share your struggles and concerns with experienced buyers to get valuable insights and avoid costly mistakes.


Buying websites for passive income on Flippa can be a successful venture if you follow the right steps. Filter and shortlist potential websites, conduct thorough due diligence, assess risks, and seek expert advice before making an offer. By following these guidelines, you can find the best website business for your goals and start making passive income.

Thomas Raynott

Thomas Raynott

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